As the 2025 Jiujiu Philanthropy Festival officially kicks off, Hiteck once again demonstrates its strong commitment to this national public welfare initiative, having participated for many consecutive years. This year, under the theme “Leap for the Future,” Hiteck calls on the public to join in the protection of endangered fish species and the restoration of river, lake, and marine ecosystems.

Formerly known as “99 Charity Day,” the Jiujui Philanthropy Festival was upgraded in 2024 to promote the principle of “perseverance in doing good, year after year.” Compared with previous years, this year’s event places greater emphasis on long-term commitment and broad public participation, encouraging society to integrate philanthropy into everyday life and to transform individual acts of kindness into sustained ecological protection.

As an innovative biopharmaceutical company rooted in the Yangtze River Basin, Hiteck regards social responsibility as a cornerstone of its development. Since first participating in “99 Charity Day,” the company has continuously supported initiatives such as protecting the Yangtze finless porpoise, helping to “preserve the smile of the Yangtze.” This year, Hiteck is extending its focus to endangered native fish species. Through scientific release programs and public awareness campaigns, the company aims to alleviate ecological pressures caused by illegal releases and invasive species, while advancing the restoration of aquatic ecosystems across China’s major waterways.

The theme “Leap for the Future” carries profound meaning: the leaping of fish not only symbolizes ecological renewal, but also reflects humanity’s vision of harmonious coexistence with nature. Hiteck hopes to raise public awareness about the importance of scientifically guided fish release and to inspire collective participation in helping endangered fish return to their natural habitats.

“Protecting ecosystems is safeguarding our future,” said a Hiteck representative. “Through the Jiujui Philanthropy Festival, we will continue to mobilize employees, partners, and the public to contribute through donations and advocacy, taking concrete action to preserve biodiversity in rivers, lakes, and seas.”

During the festival, Hiteck will launch a fundraising campaign via the Tencent Charity platform. By simply scanning the event QR code, the public can easily take part in this ecological initiative. Every contribution is not only a gesture of care for endangered fish species, but also a commitment to the long-term well-being of the Yangtze ecosystem.

Hiteck warmly invites everyone to join hands in this cause—helping endangered fish “find their way home” and breathing new life into the Yangtze River. The future leaps forward, starting with each of us.